Small Businesses Are Smitten with Content Marketing (For Good Reason) Content marketing Content marketing may be a term you’ve heard tossed about lately, and still may not know exactly what it means for your business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for your readers. This can [...]
Continue reading...Thursday, June 13, 2013
The Awesome Power of Video Marketing Video marketing Quite often, the biggest challenge we’ll ever face in online marketing is extending the reach we have. One of the fastest and easiest ways to do that in 2013 is by using the immense power of video marketing. The evidence is staggering: online video has become inextricably [...]
Continue reading...Tuesday, June 11, 2013
Would Your Business Benefit from Having Its Own Mobile App? It’s no big secret that mobile has captured the imagination and a lot of market share when it comes to online shopping. In its early years mobile faced many challenges, such as people not trusting their provider to provide a safe, secure transaction, to the [...]
Continue reading...Thursday, June 6, 2013
Is a Customer Loyalty Program Right for Your Business? Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix. Businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that [...]
Continue reading...Tuesday, June 4, 2013
5 Common Social Media Blunders and How to Avoid Them Social media marketing for your business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and difficult to overcome. Social media is not only necessary to include, but crucial to get right! Even though 74 percent [...]
Continue reading...Thursday, May 30, 2013
5 Simple Ways to Help Manage Your Online Reputation We live in a world where communication is near instant, word travels unbelievably fast, and if you’re not alert your online reputation can be trashed in nanoseconds. Many aren’t cognizant how vital it is to safeguard your online reputation. Cone Communications reports that some 89 [...]
Continue reading...Tuesday, May 28, 2013
SMS Marketing – Reach People Where They Live – Their Phones! Who would have thought that text messaging, which was generally the land of the pre-teens, would morph into anything as valuable and powerful as SMS marketing? In just a very short time, SMS (simple message service) has shown to be a proven alternative [...]
Continue reading...Thursday, May 23, 2013
It’s Memorial Day weekend coming up, and that means picnics and grilling parties, right? Well, we have a great grilled beef salad to share today and it’s a favorite in my family. The beef has a wonderful flavor, and when topped on a salad, it’s a nice light summer meal. I hope you enjoy! Ingredients [...]
Continue reading...Thursday, May 23, 2013
Daily Deal Sites – Look Beyond What You Read You’d think from all the hate that’s been written about daily deal sites, and the way they are all a thing of the past as a means to market your local business, we wouldn’t like them either. You’d be wrong. There’s an awful lot that [...]
Continue reading...Tuesday, May 21, 2013
Use these marketing automation tools to free up time and money Are there just not enough of you? Are you feeling not only overwhelmed with the mountain of tasks that lie before you daily, but also more than a little afraid that things are slipping through the cracks? You’re not the only one. Because of [...]
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Tuesday, June 18, 2013
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