Archive | August, 2013

Why Not Use Vine To Make Short, Shareable Videos for your Biz

29. August 2013

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You might have heard about Vine, the latest video app available form Twitter, and wondered how in the world a six second video clip could possibly do any wonders for your business! You’d be surprised! In fact, smart business owners are using Vine to share these 6-second clips to help them brand, announce, introduce and […]

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Groupon and LivingSocial aren’t the Only Players in the HyperLocal Scene

27. August 2013

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Hyperlocal marketing is not new, but the term may be unfamiliar to many. Christened sometime in 2009, hyperlocal refers to the immediate area that your business serves. This will be different for every business, but in general it means your street, part of town, rural area or within reasonable walking or driving distance from your […]

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How to Make Your Copy Much More Persuasive

22. August 2013

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How to Make Your Copy Much More Persuasive Marketing automation So what are the hallmarks of great copy today? You know it when you read it. Makes use of emotional triggers, images and anything else it can get its hands on to hit you where you live. The sickening truth for marketers is that it […]

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Social Media Smackdown: Facebook vs Twitter

20. August 2013

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Better for Marketers? Facebook or Twitter? Twitter recently announced that its paid ad platform is now open to any who would like to use it. In testing for over a year, Twitter has been evaluating user feedback and refining Twitter ads. The most noticeable difference in this ad platform vs. Facebook’s is that you are […]

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New Mobile Marketing Tools

15. August 2013

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Energize your Mobile Marketing with These New Tools! Mobile marketing is changing as quickly as the phone models are, and keeping up with all of the cool gadgets to help us traverse this useful and now-indispensable technology is challenging but fun. So to help you stay informed, here are 3 new tools we’ve found that […]

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How NOT To Engage Using Social Media

13. August 2013

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What Not to Do On Facebook Anyone watching “Kitchen Nightmares” starring Gordon Ramsey a few weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement at the social media fiasco that has ensued. It seems the owners didn’t think much […]

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Marketing Metrics You Can Ignore

8. August 2013

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How to Safely Ignore Metrics and Get a More Accurate Picture The term “vanity metrics” has made its way into the marketing vocabulary lately, and for good reason. What a great many use to measure “results” can quite often be misleading and because of this, it’s worth examining some of the marketing metrics you can […]

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Make Your Email Marketing More Effective

6. August 2013

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Simple Ways to Breathe New Life Into Your Email Marketing Efforts You probably have heard all sorts of disparate predictions about the demise of email marketing, but what the evidence shows is that it’s still an integral component of your online marketing mix, both now and down the road. As reported by Sign-Up.to’s 2013 UK […]

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Hyperlocal Marketing

1. August 2013

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What About the Smaller Daily Deal Sites? Many small business ownesr are asking not only if Groupon and LivingSocial able to remain afloat, but are they an option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the ticket to help with your hyperlocal marketing? There […]

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